CV

Professional Summary

Experienced Leader: Skilled in brand positioning and marketing strategy development for B2B and B2C spanning across (SaaS, HealthTech), consumer goods (FMCG, Durables), automotive, telecommunications and more.

Innovative Advertising: Crafting impactful strategies to boost product awareness, customer acquisition, and revenue growth through ATL, BTL, and digital channels.

Market Expansion: in strategizing and executing successful product launches, driving market share growth and penetration through PR, events and strategic partnerships and alliances.

Strategic Planning: Conduct thorough consumer research to shape long-term business direction and establish compelling brand propositions.

AI and Marketing Automation: Proficient in tools like ChatGPT, Salesforce Marketing Cloud, HubSpot, Claude AI and Google AI.

Digital Marketing: SEO, SEM, email marketing, social media campaigns, programmatic advertising, building brands, and generating revenue through performance and growth marketing.

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Skills

Problem Solving Decision Making Multitasking Ability
Team Building Analytical & Critical Thinker Innovator

Interpersonal Communication Attention to Detail

Work Experience

HEAD OF MARKETING-PURPLE QUARTER

2023-2024

Spearheaded transformative branding and marketing strategies for Purple Quarter, elevating brand visibility by 25% across the dynamic Indian and Middle Eastern markets.
Crafted and executed innovative marketing blueprints that fuelled a 40% surge in website traffic and a 20% boost in qualified lead generation.
Forged high-impact collaborations with TechSparks and Dubai FinTech Events, enabling strategic networking with C-suite executives and achieving exceptional ROAS of 2.5X (India) and 3X (Middle East).
Directed a high-performing team of 10 in delivering captivating campaigns across digital and traditional platforms, driving a 15% increase in customer engagement metrics.
Built and nurtured strategic alliances, propelling Purple Quarter’s client network expansion by 35% and solidifying its dominance in tech executive search.

2021-2023

DIRECTOR-MARKETING & CONSUMER INSIGHTS-MEDIBUDDY

As a seasoned marketing leader, developed and executed successful branding and marketing strategies through brand mapping, market research, and effective communication plans.

Managed cross-functional teams of 24 members to plan and implement go-to-market activities such as product launches, promotions, campaigns, and events.
Implemented innovative concepts and strategies which led to successful entry into new and challenging territories, while improving product visibility and increasing the overall revenue by 3.5X.
Coordinating with various media outlets to ensure timely and cost-effective placements, managing budgets and negotiating rates to get a healthy rate of 1.2 ROAS.
Conducting market research and analysis to identify target audiences, trends, and opportunities.
Overseeing public relations activities, including press releases, media kits, and outreach efforts to promote brand image and reputation and generate 4X PR value.
Monitoring and analyzing media coverage, tracking results, and making recommendations for future campaigns. Maintaining relationships with key media contacts and stakeholders to ensure positive brand representation.
With a strong focus on digital marketing, have produced engaging and valuable content strategies for websites and blogs increasing the organic traffic by 2.5X that attracts and converts target groups.
As a hands-on manager, have hired, trained, and evaluated the performance of marketing teams while monitoring their daily activities.

Leadership skills have enabled teams to successfully execute marketing campaigns from conception to implementation

2019-2020

DIRECTOR-CLIENT PARTNERSHIP-NEPA INDIA

Led North Business for the organization; increased the overall revenue for the organization to 2.5X
Managed 5 team members and ensured delivery of service to clients to achieve financial & operational performance indicators.
Drove marketing strategies by providing consumer insights and recommendations to increase reach & resonance of various brands.

2016-2019

SENIOR MANAGER-MARKETING EFFECTIVENESS-NIELSEN INDIA

Led the marketing effectiveness solutions (North) with a team of 8 people collectively handling the business of $500 K annually.
Responsible for growth strategy, marketing and P&L of the marketing effectiveness solutions.

Education

2002-2006

B.TECH-COMPUTER SCIENCE, PTU

Jalandhar

2009-2011

PGDM-MARKETING, IILM

Gurgaon

Strengths

STRATEGIC THINKER

Capable of devising long-term marketing plans that align with overall business goals and market trends.

EXCELLENT COMMUNICATOR

Articulate ideas clearly and persuasively, both internally to team members and externally to stakeholders.

STRONG LEADERSHIP

Skilled in leading and motivating cross-functional teams to execute marketing strategies effectively.

CREATIVE VISIONARY

Generate innovative ideas and concepts to differentiate the brand and captivate target audience.

DATA-DRIVEN

Proficient in utilizing data analytics and market research for informed decision-making and optimized campaign performance.

RESULT-ORIENTED

Committed to achieving measurable results and driving growth in brand awareness, customer acquisition, and revenue.