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Hype Check
Not everything trending is worth the buzz! We break down the hottest marketing trends to separate game-changers from pure hype.


Performance Marketing, Growth Hacking, and Data Analytics: A Candid Guide for India
India’s digital marketing scene is exploding, with over 600 million internet users  as of 2025  (stat from Statista ). But it’s a chaotic...
Rohan Sehgal
Feb 223 min read
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Decoding the Indian Consumer: A Moving Target
Understanding the Indian consumer is like navigating a bustling marketplace – dynamic, diverse, and constantly evolving. Digitalization...
Rohan Sehgal
Feb 193 min read
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Winning Hearts and Minds: Brand Building in the Indian Market
India's consumer landscape is a vibrant mix of tradition and modernity, presenting both challenges and opportunities for brands. Building...
Rohan Sehgal
Feb 193 min read
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Social Media Trends in India: Live Commerce, Regional Platforms, and Community
India's social media scene isn't just buzzing; it's exploding. Forget static posts and passive scrolling – we're talking live commerce,...
Rohan Sehgal
Feb 193 min read
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Decoding India's Digital Leap: Vernacular, Videos, and Beyond
Innovative and creative marketing strategies are taking center stage in India, blending traditional artistry with modern techniques to...
Rohan Sehgal
Feb 194 min read
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